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LiftIgniter raises $6.4M to bring website personalization to the rest of the Internet

TechCrunch

You’ve probably had the experience of going to a website and seeing a lot of content that’s not really relevant. For the most part, a lot of this is organized in a way that’s either pre-defined or based on a limited number of signals that aims to sort of personalize the experience for a normal user. But as time goes on and the competition for eyeballs continues to heat up,…