1. Snapchat’s epic strategy flip-flop

    Snapchat’s epic strategy flip-flop

    It takes courage to say you were wrong about almost everything. But that’s what Snap Inc CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat. From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the board. It’s warranted. The Q3 earnings report was a blood bath with Snap’s…

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    1. Who's going to be the first Snapchat Stories Celebrity?
    2. Snapchat is a close friends network, making ads more influential and interactions more meaningful
    3. We expect growth to continue to come from developed markets with readily available high-speed cellular internet and high-end mobile devices
    4. Overall, especially in the last half of last year, we had a really tough time with Android
    5. In order to further scale our user base, we need to accelerate the adoption of our product among . . . users above the age of 34. This means that we will have to make some changes to our product and business.
    6. While not all of our investments will pay off in the long run, we are willing to take risks in an attempt to create the best and most differentiated products on the market
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