1. LiftIgniter raises $6.4M to bring website personalization to the rest of the Internet

    LiftIgniter raises $6.4M to bring website personalization to the rest of the Internet

    You’ve probably had the experience of going to a website and seeing a lot of content that’s not really relevant. For the most part, a lot of this is organized in a way that’s either pre-defined or based on a limited number of signals that aims to sort of personalize the experience for a normal user. But as time goes on and the competition for eyeballs continues to heat up,…

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  2. Quotes

    1. Our view is that there should be a personalization API, just like there's an API for text messages with Twilio or payments with Stripe.
    2. Our customers' websites are living and breathing things, and the connections between every piece of content is changing.
    3. We're literally we're diverging from ourselves in every moment.
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